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EC�ӥ��ͥ��ˤϡ�EC�Υӥ��ͥ��ǥ��Τ뤳�Ȥ��ڤǤ��ε��Ǥϡ�EC�ΰ�̣��ӥ��ͥ��ǥ롢��ˡ��Ҳ𤷤ޤ��

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EC�ΰ�̣�Ȥϡ�
EC�Υӥ��ͥ��ǥ�
EC��Ȥα��ˡ��礭��ʬ��2��ढ��
EC�ӥ��ͥ��Υ��å�
EC�ӥ��ͥ��ΤäƤ��
EC�ӥ��ͥ��Ϥ��ʤ�س�ŷ�Ծ�٤��ᡪ
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1.EC�ΰ�̣�Ȥϡ�

EC�ϡ�Electronic Commerce�פ�ά�ǡ��ŻҾ��̣��դǤ��E��ޡ��פȸƤФ�뤳�Ȥ⤢��ޤ��ŻҾ��Ȥϡ��󥿡��ͥåȾ�ǹԤ��Ѥǡ��ͥå��Τ�ͥåȥ��󤬳��ޤ��

EC�򰷤�Web��Ȥ��EC��ȡפȸƤӡ�EC�ӥ��ͥ��Ϥ��ˤ�EC��Ȥι��ۤ��Բķ�Ǥ��̵��ǻȤ��륵��ӥ��ġ��⤢��Τǡ��Ȥ��иĿͤǤ��ڤ˥��󥿡��ͥåȾ�Ǥ�Ź�򳫤��ޤ��

2.EC�Υӥ��ͥ��ǥ�

EC�Υӥ��ͥ��ǥ��礭��4�Ĥ�ʬ��Ǥ��ޤ��줫��EC�ӥ��ͥ��Ϥ��ϡ��줾��Υӥ��ͥ��ǥ��ħ��Ծ��򤷤��ά��뤳�Ȥ��ڤǤ��Ǥϡ�4�ĤΥӥ��ͥ��ǥ�ˤĤ��Ʋ��⤷�ޤ��

BtoC

BtoC(Business to Consumer)�ϡ��Ȥ��̤ξ��Ԥ��Ф��ƾ��ʡ��ӥ��󶡤��ӥ��ͥ��Ǥ��˥ͥå��Τ䥳��ƥ��ۿ��ӥ��ޤ��

�кѻ��ȾʤΡ��4ǯ�٥ǥ��Ķ��(�ŻҾ��˴ؤ��Ծ�Ĵ��)�٤ˤ��ȡ�2013ǯ�ι��BtoC-EC�Ծ쵬�Ϥ�11.1��ߤǤ��Τ��Ф��2022ǯ��22.7��ߤǤ��BtoC-EC�Ծ��ǯ��緹��Ǥ��뤳�Ȥ��狼��ޤ��

��ŻҾ��˴ؤ��Ծ�Ĵ��η�̤��ޤȤ�ޤ��/�кѻ��Ⱦʡ�

BtoB

BtoB(Business to Business)�Ȥϡ��Ȥ��ۤ��δ�Ȥ��Ф��ƾ��ʤ䥵��ӥ��󶡤��ӥ��ͥ��ǥ�Ǥ��饤��Υӥ��ͥ��ץ�åȥե��䥯�饦�ɥ��ӥ��Ż�Ĵã��󤲤��ޤ��

1��μ��̤��ۤ�BtoC-EC��¿��Ծ쵬�Ϥ��礭��ħ�Ǥ��кѻ��ȾʤΡ��4ǯ�٥ǥ��Ķ��(�ŻҾ��˴ؤ��Ծ�Ĵ��)�٤ˤ��ȡ�2022ǯ�ι��BtoB-EC�Ծ쵬�Ϥ�420��ߤǡ�ǯ��緹��ˤ��ޤ��

��ŻҾ��˴ؤ��Ծ�Ĵ��η�̤��ޤȤ�ޤ��/�кѻ��Ⱦʡ�

CtoC

CtoC(Consumer to Consumer)�Ȥϡ��Ŀʹ֤�ľ�ܾ��ʤ䥵��ӥ��ӥ��ͥ��ǥ�Ǥ��ͥåȥ��ե�ޥ��ץꡢ��륷��Ȥ��ޤ��

�кѻ��ȾʤΡ��4ǯ�٥ǥ��Ķ��(�ŻҾ��˴ؤ��Ծ�Ĵ��)�٤ˤ��ȡ�2022ǯ��ܹ��CtoC-EC�Ծ쵬�ϤϿ��2��ߤǤ��ۤ��Υӥ��ͥ��ǥ��٤�ȻԾ쵬�Ϥ��礭��ʤ��ΤΡ��ڤ˻��Ǥ��ӥ��ͥ��ǡ��ȯŸ��Ƥ��Ȥ�ͽ�ۤ��ޤ��

��ŻҾ��˴ؤ��Ծ�Ĵ��η�̤��ޤȤ�ޤ��/�кѻ��Ⱦʡ�

DtoC

DtoC(Direct to Customer)�ϡ��᡼��¤��ʤ��ֶȼԤ侮��ȼԤ�𤵤��ľ�ܾ��Ԥ��䤹��ӥ��ͥ��ǥ�Ǥ��BtoC�Ȼ��Ƥ��뤳�Ȥ��顢��Ʊ��륱��⾯�ʤ��ޤ��

�㤨�С��᡼��龦�ʤ��䤹�륱��Υ��Ȥ��Ѥ��륱��BtoC-EC�Ǥ��ҤǾ��ʤ��¤��Ҥ�EC��Ȥ�Ω��夲��ľ�ܾ��Ԥȼ��Τ�DtoC-EC�˳��ޤ��

DtoC-EC�ϼ��Ҥ�EC�򱿱Ĥ��뤿�᱿�ѥΥ��ϥ��ɬ�פǤ��֥��ɤ�ޡ��ƥ��󥰤򼫼ҤǴ��䤹��åȤǤ��ֶȼԤ�𤵤ʤ��Ȥ��ȯ��ޤ��

��ŷ�Ծ�ؤν�Ź�˶�̣��Ϥ��顪��

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3.EC��Ȥα��ˡ��礭��ʬ��2��ढ��

EC��Ȥα��ˡ�ˤϡ��ʬ��EC��Ȥ�Ω��夲�Ʊ��Ѥ��ˡ�ȡ��饤��Υ��åԥ󥰥⡼��˽�Ź��ˡ��2��ढ��ޤ��ɤ��åȡ��ǥ��åȤ��뤿�ᡢξ�Ԥ��ħ��㤤�򲡤��Ƥ��ޤ��礦��

��EC��

�ȼ��Υɥᥤ��ơ��Ҥ�EC��Ȥ��ۡ��Ĥ��ˡ�Ǥ��EC��Ȥα��ѥΥ��ϥ��ɬ�פǡ��Ҥ��ñ�ǤϤ��ޤ��󡣤��ҹ��ߤ�EC��Ȥ��ۤǤ��åȤǤ��

��Ҥ�EC��Ȥ��ۤ��ˡ�ϡ��ASP�ס֥ѥå��ס֥��饦�ɷ��ס֥ե륹��å��פ�4�Ĥ�ʬ��Ǥ��ޤ��

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ASP(Application Service Provider)	��Ȳ�Ҥ��󶡤��EC�ץ�åȥե��Ѥ��EC��Ȥ��ۤ��ˡ	��ʤǼ�ڤ�Ƴ��Ǥ��
�ѥå��	EC��Ȥα��Ĥ�ɬ�פʵ�ǽ��ѥå��󥰤��줿EC��ȹ��ۥ��ե��Ѥ��EC��Ȥ��ۤ��ˡ	ASP��٤ƥ��ޥ��⤤
��饦�ɷ�	��饦�ɾ�ˤ��ץ�åȥե��Ѥ��EC��Ȥ��ۡ��Ѥ��ˡ	��˺ǿ��Υ��ƥ�˥��åץǡ��Ȥ��
�ե륹��å�	��¸�Υץ��䥽�եȤ�Ȥ鷺�˥��EC��Ȥ��ۤ��ˡ	�ǥ��䵡ǽ�򼫼ҹ��ߤ˼�ͳ�˺��롣��ʬ��֤��Ѥ��

EC�⡼��

C�⡼��Ȥϥ��饤��Υ��åԥ󥰥⡼��򤵤��ޤ��ޤʴ�Ȥ��Ԥ��ҤȤĤΥ⡼��˽�Ź��ʤ��֤Ǥ��

EC�⡼��ˤ�¿��οͤ��ޤ뤿�ᡢ��Ҥξ��ʤ��ΤäƤ�館�뵡��åȤǤ��Web��Ҥ��μ��ʤ��֥��ɤ��̾�٤��㤤��ˡ�EC�⡼��ؤν�Ź��Ŭ��Ƥ��ޤ��

��ۻ��ǥ��åȤǤ��夬¿��ʤ�ۤɼ��ޤ��

4.EC�ӥ��ͥ��Υ��å�

EC�ӥ��ͥ��ϼ�ڤ˻Ϥ��ޤ��Ԥ��ꥹ��⤢��ޤ��˻Ϥ��ɤ��Ǻ��Ǥ��¿��ΤǤϤʤ��Ǥ��礦��Ǥϡ�EC�ӥ��ͥ��Ϥ�褦��¤äƤ��˸��ơ�EC�ӥ��ͥ��Υ��åȤ�4�ľҲ𤷤ޤ��

��ꡦ��֤��ʤ��ĶȤǤ��

EC�ӥ��ͥ��ϥ��󥿡��ͥåȾ�ˤ�Ź�򹽤��ƾ��ʤ䥵��ӥ��䤹��֤ǡ��Ū��θܵҤ˥��ץ��Ǥ��ޤ��åդ��󤹤�ɬ�פ�ʤ��24��365��ĤǤ⾦�ʤ��ǽ�Ǥ��

��֤��󤬤ʤ��Τϡ��Ԥ��Ǥʤ��ܵҤˤ��åȤ��ޤ��ʬ��Թ��ɤ��ߥ󥰤�EC��Ȥ˥��ƾ��ʤ��Ǥ��뤿��Ǥ��

��Ź�ޤ򱿱Ĥ��ϥ��Ȥ��ޤ��

��Ź�ޤ򹽤��硢Ź�޷��ƥʥ��Ǯ��䥹��åդοͷ��񤬤��ޤ��EC��Ȥϥ��Ȥι��ۡ��ѡ��ݼ��ѤϤ��ΤΡ��Ź�ޤۤɥ��ȤϤ��ʤ��礬�ۤȤ�ɤǤ��

��Ź�ޤ��Ĥ��Ȥ��Ӥ��EC�ӥ��ͥ��ϥ��Ȥ��ޤ��ƻϤ��åȤ��ޤ��

�ǡ��Ȥ��ά��Ω�Ƥ䤹��

EC�ӥ��ͥ��ϸܵҤΥǡ��򽸷פ��䤹��Τ�̥�ϤǤ��㤨�С��ܵҤι��򤫤��ѥ��Ϲ��İ��Ǥ��ޤ��˴�Ť��ơ��åȤȤʤ뾦�ʤ䥵��ӥ��Ȥߤ��ۤ��̤�Ŭ��ޡ��ƥ��ά��¹ԤǤ��ޤ��

Web�β��ϥġ��Ѥ��С��ȥ�ե��å��䥳��С��Ψ��ܵҤ��ں߻��֤Υ�˥��󥰤��ǽ�Ǥ��֤ɤξ��ʤ��͵��ס֤ɤΥڡ��¿��θܵҤ�ˬ��뤫�פȤ��ä��İ��뤳�Ȥǡ��ͽ¬��߸˴��Ω��ޤ��

�ܵҤ�¿�ͤʥ��ץ��ǽ

Ź�ޤϹ��ѥ��Ȥ��ä��ǡ��ˡ��ܵҤ˳��ݥ��ۿ��俷��ʡ��Ϣ��ʤξҲ�Ȥ��ä��ץ��ǽ�Ǥ��ܵҤ�̥��Ū�ʾ��ȯ��С��ӥ��ͥ��ΰ��˷礫��ʤ��֥�ԡ��פ��Ǥ��ޤ��

��ŷ�Ծ�ؤν�Ź�˶�̣��Ϥ��顪��

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5.EC�ӥ��ͥ��ΤäƤ��

EC�ӥ��ͥ��ˤ�̥��Ū�ʥ��åȤ�¿��⤤��Ĥ�¸�ߤ��ޤ��İ��к��֤��С��ӥ��ͥ��Ψ��夲��ޤ��ǾҲ𤹤�EC�ӥ��ͥ��Ϥ��Ǥ�3�Ĥ��򲡤��Ƥ��ޤ��礦��

��礬¿��EC��Ȥؤν��Ҥ��񤷤�

EC�ӥ��ͥ��λԾ쵬�Ϥ��礹��Ʊ��˻��Ȥ��ä��Ƥ��ꡢ��򾡤�ȴ��Τ��ưפǤϤ��ޤ��󡣶��Ⱥ��̲��뤿��˲��ʤ򲼤��Ȥ�¿��ʶ��㤷��ʤ뷹��ޤ��ҥ֥��ɤ侦�ʤ�ǧ��٤��㤤��硢��Ҥ�EC��Ȥ�ˬ�䤷�Ƥ�餦��Ȥ⺤��Ǥ��

�ӥ��ͥ��ƻ�˾��ޤǻ��֤��

EC�ӥ��ͥ��礭�ʲ��ϡ��ҤΥ֥��ɤ侦�ʤ�¿��ǧ�Τ��Ƥ�餦��ȤǤ��Ǥ�ǧ��٤ι⤤�֥��ɤ��Ȱʳ��ϡ��SNS��Ѷ�Ū�˳��Ѥ��ư��Ԥ�ɬ�פ��ޤ��֥��ɤ��̾�٤�夲��ۤ��ˤϻ��֤��뤳�Ȥ�и礷��Ĺ��Ū�ʥޡ��ƥ��ά��뤳�Ȥ��פǤ��

EC��ȱ��Ĥˤ��μ��ɬ��

EC�ӥ��ͥ��Ǥϼ�Ź�ޤα��ĤȤϰۤʤ륹��뤬��ޤ��Ū�ˤϡ�EC��ȤΥڡ��侦�ʤβ��ù��Ȥ��ä��롢�ޡ��ƥ��󥰤��μ��ʤɤǤ��

��ä��μ��䥹��ϰ�ī��ͼ�ǿȤˤĤ��ΤǤϤ��ޤ��󡣤ޤ��Web��Ϣ�ε��Ѥϰܤ��Ѥ�꤬�㤷��ᡢ��˺ǿ��μ��ڤǤ��

6.EC�ӥ��ͥ��Ϥ��ʤ�س�ŷ�Ծ�٤��ᡪ

EC�ӥ��ͥ��ˤ�Web��ޡ��ƥ��󥰤˴ؤ��μ��˶��¿��鿴�Ԥ��Τ��ưפǤϤ��ޤ��ä˼��ҥ֥��ɤ�ǧ��٤��㤤��ϡ��Ҥ��礭�ʲ��ˤʤ�ޤ��

EC�ӥ��ͥ��ˤϡ��س�ŷ�Ծ�٤ؤν�Ź��Ǥ��ߡ��ŷID��1��Ķ��Ƥ��ꡢ¿��ŷ�Ծ��Ѥ��ƥ��åԥ󥰤�ڤ��Ǥ��ޤ��

��ŷ�Ծ�˽�Ź��С��Ҥξ��ʤ�֥��ɤ��ΤäƤ�館�뵡��Ҥβ��褬��ǽ�Ǥ��ޤ��EC��󥵥륿��Ȥˤ�륵�ݡ��Ȥ��뤿�ᡢ�鿴�ԤǤ�ץ��Υ��ɥХ��˴�Ť��Ĥ��Ǥ��ޤ��

��ŷ�Ծ�ؤν�Ź�˶�̣��Ϥ��顪��

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7.�ޤȤ�

EC(Electronic Commerce)�ϡ��ŻҾ��פ��̣��դǡ��󥿡��ͥåȾ��Ѥ򤵤��ޤ��Ծ쵬�Ϥ��礷�Ƥ��뾭��ι⤤�ӥ��ͥ��ǤϤ��ΤΡ��ϰ��ط㲽��뤳�Ȥ�ͽ�ۤ��ޤ��

��EC�ӥ��ͥ��ס�EC�ӥ��ͥ��Ϥ᤿��Ĥ��ɤ��狼��ʤ��פȤ��ä��ϡ��س�ŷ�Ծ�٤ؤν�Ź��Ǥ��ŷ�Ծ�ˤϡ�EC�ӥ��ͥ��鿴�ԤǤ�¿��ƻϤ��륵�ݡ��Ȥ䵡ǽ��¤��Ƥ��ޤ��Ҥ��Ѥ��

��ץͥåȥ��åפ򳫤��ʤ��ŷ�Ծ��

��ŷ�Ծ��ܵ��Υͥåȥ��åפ�Ȥ��Ȥ��礷�ޤ��

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EC�ΰ�̣�Ȥϡ�
�ӥ��ͥ��ǥ��åȡ��ñ�˾Ҳ�

1.EC�ΰ�̣�Ȥϡ�

2.EC�Υӥ��ͥ��ǥ�

BtoC

BtoB

CtoC

DtoC